Our Expert Team

Meet the team
behind your growth.

We're Shopify CRO specialists with 7+ years of collective experience scaling DTC brands. We don't just consult we become your growth team.

Peoples Behind Our Success

Usama Ashraf

Usama Ashraf

Founder and CEO

Growth strategist behind 60+ DTC brand wins. Specializes in funnel architecture, conversion optimization, and scalable growth systems to push brands toward 7-figure performance. Driven by data-led decision making and repeatable frameworks.

Mishal Ali

Mishal Ali

COO and HR

Operations and people leader. Builds the internal engine that powers our client results. Manages project timelines, team capacity, and ensures flawless execution across all client work.

Musharaf Nasim

Musharaf Nasim

Project Manager

Project manager and client liaison. Ensures seamless communication, timely deliverables, and strategic alignment between our team and your business goals. Your go-to contact for all things project-related.

Saood Zafar

Saood Zafar

Media Buyer

Paid media specialist focused on data-driven ad strategies that maximize ROAS. Expert in Facebook, Instagram, and Google Ads for DTC brands. Combines creative testing with rigorous analytics to scale ad performance.

Arifullah

Arifullah

Visual Designer

Creative lead responsible for crafting high-converting landing page designs, ad creatives, and visual assets. Combines design aesthetics with CRO principles to create engaging, on-brand visuals that drive conversions.

Ali Sibtain

Ali Sibtain

Developer

Shopify expert. Builds custom solutions, implements CRO recommendations, and ensures your store is optimized for speed, UX, and conversions. Your go-to for all things development.

Hassan Ahmed

Hassan Ahmed

QA Engineer

Quality assurance specialist. Tests all changes, tracks results, and ensures every implementation meets our high standards for performance and reliability. Your safety net for flawless execution.

Our Track Record

10+
Years Combined Experience
60+
Shopify Brands Scaled
$150M+
Revenue Generated

What Drives Us

Data-Driven

We eliminate guesswork. Every decision is backed by data, testing, and proven frameworks. We operate on facts, not assumptions.

Speed First

We deploy fast. Most clients see results in 30 days. We don't believe in 3-month strategy phases or endless planning cycles.

Revenue Obsessed

We only care about metrics that matter: revenue, profit, and growth. Not clicks, impressions, or vanity metrics.

Partnership Mindset

We become an extension of your team. Your success is our success. We're invested in your wins, not just deliverables.

Ready to Work Together?

Let's grow your store
with our expert team.

Schedule a free consultation. No pitch. Just honest conversation about your store and how we can help.

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